Get More Eyes on Your Site: How to Drive Traffic and Build Your Brand
Hello All! How are you all doing?
Welcome back to another session on our little blog, this time we will be addressing website traffic. Are you tired of your website being lost in the vast sea of the internet? Don't worry, as a branding and website design expert, I've got you covered. Growing website traffic is crucial for any service-based business, but it can be tricky to know where to start. Here are five proven ways to boost your website traffic and increase your online visibility.
Creating valuable content
One of the most effective ways to increase your online visibility and direct it to your website is by creating valuable and informative content that speaks directly to your target audience. Whether it's blog posts, infographics, or videos, creating content that addresses your customers' pain points and offers solutions can help establish you as an authority in your industry and attract more traffic to your website.
Take for example Blogging. This is a great way to increase your website traffic especially because this is searchable information that people are actually looking for. Statistics show that businesses that blog receive 55% more website visitors than those that don't. According to Neil Patel, a leading digital marketing expert, “blogging is one of the most effective ways to drive traffic to your website."
If you think about it, you are not cold-pitching an idea or product through blogging or vlogging, you are simply solving a problem that someone else has, this way contributing free information that can start to set you as the expert on the field.
Utilize Social Media
Social media is a great way to promote your website and implement some content marketing. Share your content from which ever medium you choose from the above point on your social media profiles and engage with your followers to build relationships and expand your reach.
You can also use paid social media advertising to target your ideal audience and drive more traffic to your website. If you think about it, these platforms are a goldmine for driving website traffic. In fact, businesses that actively use social media platforms can increase their website traffic by up to 89%.
“Social media platforms provide a unique opportunity to engage with your audience and drive them to your website," says social media strategist, Christina Newberry.
The problem here becomes, which one to use and this will depend on your audience - who are you ultimately selling your final service or product to. Marinate on this for a while FIRST and then use or find out which platform your audience uses more and start creating your relationships there.
Leveraging Email Marketing
Email marketing is a powerful tool for driving traffic to your website. Businesses that send regular emails to their subscribers can see an increase in website traffic of up to 43%. According to email marketing expert, John Jantsch, “Email marketing is a powerful way to drive traffic to your website and build relationships with your audience."
Why is this? Well, imagine that tomorrow all social media platforms are taken down and will not be restored in the foreseeable future. How will you be keeping your business afloat? Enter email newsletters, campaigns, and other email marketing tactics to keep your subscribers engaged and informed about your services or products WITHOUT the need for social media. Doesn’t that sound like music to your ears?
You can also use email marketing to promote your blog / youtube content and other valuable resources on your website. This is the one marketing tool that you have 100% control over and that in the long run will serve you the most.
Optimise for SEO
Optimising your website for search engines is crucial to increasing your website traffic. According to a study by BrightEdge, organic search accounts for 53% of website traffic - that is more then HALF of ALL website traffic! I’ll let you marinate in this one for a sec.
Make sure your website is optimised for relevant keywords and phrases that your ideal customers are searching for. You can also work on building backlinks to your website and optimising your content for featured snippets and other search engine features. If you need more information on how to do this, we created this Actionable Steps Checklist to help you with this exact problem.
Collaborations
Collaborating with other businesses or influencers in your niche can help your digital marketing. According to a survey by Hinge Research Institute, businesses that collaborate with others can increase their website traffic by up to 63%.
“Collaborations are a great way to expand your reach and tap into new audiences," says branding expert, Denise Lee Yohn.
Consider guest blogging on other websites or partnering with other businesses to offer joint services or promotions.
So, there you have it - five proven ways to boost website traffic for your service-based business. By creating valuable content, utilising social media, optimising for SEO, leveraging email marketing, and collaborating with other businesses, you can start establishing yourself as a trusted authority in your industry and attract more traffic to your website.
Implement these strategies and watch your online visibility soar!
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Happy Musings!!
