Minimalist Typography Explained
Minimalism is a trend word nowadays, but what does it really mean? In the visual arts, music and other mediums, minimalism is an art movement that began in the post-World War II. The movement is often interpreted as a reaction against abstract expressionism and modernism.
The term “minimalism” often colloquially refers to anything that is bare or stripped to its essentials. Design-wise, it is about distilling elements until only the essentials remain. Minimal elements – maximal impact. Minimalist typography is so visually impressive, so unusual and striking, that it will attract attention and stay in the mind of the viewer.
When it comes to typography, there are various dimensions within minimalism that designers explore in their creative journey. From the typeface being responsive on different mediums, to the style complementing the rest of the content of the brand, we have to ensure that things don’t look mismatched when minimalist typography is selected.
Minimalist Typography will definitely define the character of the brand. By using it, designers are keeping things crisp and sharp. There are very few elements in play, so it will encourage the target audience to explore the beauty of the brand in its simplest form.
Using minimalist typography on a brand’s outputs will also help users go through the content of your brand effortlessly, and since time is of the essence nowadays, this will help with the overall experience of your users - making them concentrate better on the content of your brand.
Lastly, we are able to explore colour within the choose minimalist typography. Normally, if we are speaking of a minimalist design, we would expect a black typeface over a white background (as you are experiencing now). Nonetheless, trying out a neutral colour palette will also bring that minimalist feel without embarking on the more obvious B&W.
Did you find this helpful? Do you have any further tips or tricks that you use when choosing your script fonts? Are there any other questions regarding typography that you’d like us to tackle? Please leave all your comments below. We can’t wait to read them!
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Happy Musings!!
