How do you tackle brand awareness and recognition through designing the logo for you brand? That brand consciousness begins with your business logo, so weather you are a DIY-ing it or working with a designer, here are some steps to consider when designing your logo.

For us, typography is at the centre of design and so we thought we’d share our most used minimal fonts that are completely free and at the same time hopefully saved you hours of sourcing for this material.

A compiled list of my to-go blogs that I have found, have helps me in my entrepreneur journey, and hopefully will save you hours of sourcing for this material.

This month’s moodboard is a neutral #psl inspired look and feel to start this Fall season.

…

How do brands evoke that emotional response? Brands, firstly, need to have a clear understanding of their purpose and core values, unique products, distinct selling points & target audience. Once this is established, then it is time to develop the visual part of the brand’s identity.

So how do you choose the right font? Are there any rules that will give you a bullet-proof method to getting it right every time you venture out to choose the perfect script font for your brand? The simple answer is ‘yes’.

This is the main reason I tend to gravitate towards either listening to music or podcasts on a 24h basis. Below i’ll share with you some of my all time favourite podcasts for creative entrepreneurs.

Calligraphy, Lettering & Typography. Are these just interchangeable words? You know, like “I say ‘potayto’ and you say ‘pothato’”? Are they just synonyms? The short answer is ‘no’ - and it is important to understand their differences when commissioning a professional to do work for you.

Branding is all around us. Look closely, and you'll find it on websites, product packaging, and different types of advertising. Even personal items, like documents and business cards, bear some form of identity. So what is branding?

Fonts can express mood, frame of mind, intention which are but a few puzzle pieces of what we as designers take into consideration when developing a brand and its personality.

With this in mind, we have pulled together a list of graphic design trends to create a summery moodboard to get us all excited and inspired for the season to come.